GenoPalate presell pages

Maybe the problem was never the diet

/whichdietworks

Audience: cold, no DNA results. Serial dieters.

Angle: every diet is a population average. The macro split is the number no diet ever asked you for.

Feed it: concepts 02, 03 and 04 (editorial card, highlighted paragraph, and the re-pointed "Keto / Whole30 / calorie counting" X-out rebuild of image-m1dcdp). The macro-donut creative goes to the variant below instead.

~1,900 words · long form · story lead + myth-buster

CTA lands on: /products/essential-nutrition-report-with-dna-collection-kit-1 ($179)

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What you're eating, and what your DNA actually needs

/whichdietworks/macros  variant B

Audience: same as /whichdietworks, entered from the macro-chart ad.

Angle: identical argument, different entry. The ad's claim is the H1 and the donut chart sits entirely above the fold, so the promise the reader clicked is the first thing they see.

Feed it: concept 01, the stripped macro-mismatch rebuild of image-bs20gu.

~1,300 words · chart-first · bridges the account's only proven creative

CTA lands on: /products/essential-nutrition-report-with-dna-collection-kit-1 ($179)

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You already took the DNA test

/alreadytested

Audience: already have 23andMe / AncestryDNA / MyHeritage / FamilyTreeDNA data.

Angle: ancestry companies genotyped your file but never scored it for food. Upload it, get the nutrition read in about 24 hours, $50 less than a new kit.

Feed it: the "You took the DNA test." creative (image-8f3xr2, 4.34% CTR, zero purchases on the current LP).

~1,400 words · research/discovery lead · includes raw-data download how-to

CTA lands on: /products/essential-nutrition-report-with-existing-dna-1 ($129)

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What actually happens to your saliva, your file and your name

/isyourdnasafe

Audience: privacy objectors. Best used as a retargeting destination and as an internal link from both advertorials.

Angle: the 23andMe bankruptcy as the news peg, then seven specific questions answered in GenoPalate's own words. Includes the GINA life/disability insurance caveat that nobody in the category volunteers.

~1,100 words · Q&A · also a standalone objection-handler

CTA lands on: /pages/select-dna-test-upload-method (fork, segment unknown)

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The shot handles how much. Nothing is handling what.

/eatingonglp1  new angle

Audience: people on, coming off, or considering a GLP-1. Zero overlap with the diet-failure avatar.

Angle: the drug is a volume control with no composition control. One study measured 753 kcal and 33.4g protein a day, with fewer than 1 in 10 hitting protein, fiber, vitamin D, calcium or potassium. Roughly 25% of weight lost is lean mass, and two thirds comes back within a year of stopping.

Why it is stronger: it never asks anyone to believe DNA drives weight loss. At 750 calories, nutrient adequacy is arithmetic.

~1,900 words · research lead · every figure cited

CTA lands on: /pages/thrive-on-glp-1-wellness-program (waitlist, capacity-gated)

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